Link Roundup - Getting Technical

It's been a while since I've done a Link Roundup but I thought this was a good time to do one with the launch of Google+ (yes, I'm on) and many sites on Google and elsewhere launching major redesigns. In fact Blogger which hosts this blog and is owned by Google has a fantastic new look if you use the Blogger in Draft feature that lets you try new features before they roll out to everyone.

So this roundup is recent news and articles focusing on web technology and how it relates to or can be used by small business.

The Tech Stuff

Google Plus Doesn't Need to 'Kill' Anything to Be a Winner from AllBusiness
Google+ Statistics Report from FindPeopleOnline
Top Gmail Apps and Plug-ins for Running a Business from Small Business Trends
Find & Make Your Own Infographics With Visual.ly from Mashable

Some Great Non-Tech Stuff
5 Ways That Content Marketing Has Changed The Art Of Selling Forever from Duct Tape Marketing
Free Class – Copywriting 101 from Indie Biz Chicks
Business Thank You Letters – Your Secret Marketing Weapon from Craft Marketing Tutor

Getting more traffic from YouTube

I'm a big fan of using video to promote your business. We humans are very visual animals, this is one reason good photos are so important when you're selling handmade products. When the photos are also moving that grabs our attention even more.

Now one of the problems with using YouTube for promotion is that usually the only place you can put a link is in your description and many users ignore the description, even more so since YouTube redesigned the video pages to hide most of the description. There is a way around this, using YouTube's Promoted Videos you can put what YouTube calls a "call to action overlay" on your video that can contain a link to your shop. This will cost a little bit of money, because it is an advertising program, but there are ways to minimize how much you spend.

Here's a video that describes how to set up a Promoted Video and use the call to action overlay. YouTube gives you very few characters to write your message so choose your words carefully and be creative.



Here's an example of one of my videos using this overlay (apparently it doesn't work on embedded videos so you'll need to go click the link to the video on youtube to see it in action). If you have ad blocking software you might need to disable it to see the overlay.

Space Cephalopod Jewelry

Tip: YouTube also gives you the option to use a 56x56pixel image. I used a .png of the cuttlefish in my logo with a transparent background. Just take any image you want, crop it square, then scale it down to 56x56, save, and upload to an image hosting site like Photobucket. You can then use it on your overlay to add just a tiny bit more branding. I recommend using your logo or a portion of it like I did.

Showing Related Etsy Items on your Wordpress Site or Blog

This trick is something I just set up on my own site and is specific to blogs and sites running self-hosted Wordpress. Unfortunately I don't have an alternative for other platforms or wordpress.com hosted blogs. However if you have wordpress installed on your own hosting read on for a very cool trick to get more people to click from your site to your etsy shop.

I've been using a widget here on this blog called LinkWithin for quite a long time, at the bottom of each post it links to related posts here on the blog. I thought that it would be great to have something like this on my website but linking to my Etsy items. I searched through a lot of related post wordpress plugins before finally finding one that will pull items from an external site. The plugin is called nrelate and it lets you pull related posts not just from your blog but from any site in your blogroll. I have the links I want displayed in a separate link list and only my Etsy shop in the blogroll. I set the plugin to show 0 posts from site and 5 from my blogroll and now I have Etsy items beneath every posts on my site.

When Do People Look at Your Shop?

What time of day people are viewing your shop can be a valuable bit of information to know. You could time new items to go up during the busiest time, and make changes during the slowest times. If you post frequently on twitter or facebook you might find the trend correlates heavily to when you are posting to those social media sites and make an effort to spread your posting out more to communicate with people who aren't online when you are usually posting.

So how do you find this out? Assuming you are using Google Analytics it's pretty easy though a bit hidden in the interface. Here's step by step how to do it:

Step 1: Log into Google Analytics.

Step 2: Click Visitors in the sidebar menu

Step 3: Click Visitor Trending

Step 4: Click Visits in the secondary menu under Visitor Trending

Step 5: Expand your date range. To get the best average you want to use a large date range. I used a year but if you haven't had Analytics collecting data that long you could do 6 months or since you installed Analytics. It's up to you but try to use at least several months worth of data to get the best picture.

Step 6: Click the Clock. Right over the visits graph on the right you will see some tiny icons, you want to click the one that looks like a clock face.

Step 7: Analyze the information. In my case my least views are at 6am and the most at 5pm for my time zone. Google uses a 24 hour clock not a 12 hour one which can be a bit confusing if you aren't used to it, just subtract 12 from times past 12:59 (14:00 is 2pm).